The Ordinary AD

The objective was to have the ad published in both Elle magazine and on Instagram. The campaign aimed to incorporate the brand's name into a fresh marketing initiative: #OutOfTheOrdinary. This concept presented a visual style distinct from the brand's usual approach. For the advertisements, I selected three diverse individuals who were engaged in remarkable social initiatives around the world. The intention was to highlight that The Ordinary’s customers are the influencers, not only of the brand but also of this particular campaign.